Lucie Berman

Junior Talent Buyer

Lucie Berman is a rarity, a Los Angeles-born native. At Loyola Marymount University, Berman was exposed to brand marketing and partnerships and found her passion. As a student, she worked for FYI Brand Communications in their music department running point on Universal Music Group focusing on sponsorships & partnerships and social media. After graduating from LMU in 2020, Berman worked at JAKKS Pacific, a multi-brand toy company, under the Senior VP of Entertainment in the social media and partnership division.